The Viaplay Success Story: Transforming Green Screen Production with ChromaLight Chroma Key Paint

ChromaLight chroma key paint revolutionizes Viaplay’s green screen experiences, offering paint durability and quality like never before.

The leading Nordic media and entertainment company, Viaplay Group’s studios in Sweden, has been on the lookout for a durable chroma key green screen solution since 2015. Delivering broadcasts such as the Premier League and Formula One to 11 countries, Viaplay needed a green screen material that could withstand constant use without frequent maintenance. Their filming environment, characterized by minimalistic and shiny white studios, required a chroma key paint solution that wouldn’t clash with the light from glossy surfaces.

ChromaLight, a research and development company, offering innovative chroma key paint colors and accessories, captured Viaplay’s attention. Intrigued by ChromaLight’s claims for developing a new type of green screen paint, Viaplay decided to test their new chroma key paint in Studio Three, which is used for Premier League and Europa League football matches, among other sports broadcasts.


Calle Gisselsson, Head of Sport Production at Viaplay, was delighted with the results, exclaiming, “Why haven’t we been using this paint all along?” Following this success, Viaplay Sweden then ordered more green screen paint and applied it to Studio One, their hybrid studio for winter sports, Formula One, and more. 


Located two levels below ground, Studio One’s humidity had previously caused chroma key paints to crack. However, ChromaLight showed no signs of wear and tear after more than six months.


Optimized for digital camera sensors, ChromaLight green screen cyclorama paint also minimized green spill and gloss artifacts, resulting in cleaner final keys. This allowed Viaplay’s team to design virtual studios with a minimalistic Scandinavian aesthetic, featuring glossy and matte surfaces that differentiated their look from competitors—all without compromising the final chroma key background paint result.

Gisselsson summarizes, “We’ve noticed a huge improvement since using ChromaLight paint in our studios. Not only has it already proved far more durable, but it’s also less fluorescent, more scratch-resistant, and attracts less dirt than other paints we’ve tried, and we’ve tried them all.” 

With ChromaLight, Viaplay has finally found the green screen solution they’ve been searching for, transforming their production experience and setting them apart in the industry.

About ChromaLight

ChromaLight, founded in 2021, is a pioneer in research and development dedicated to advancingcyclorama technology across broadcast, film, and media productions. With our innovative two-layer solution featuring Cyclorama Green Basecoat Paint and Cyclorama Green Topcoat Paint, we proudly offer the industry’s first specialized paint application system. Our chroma key paint, tailored for cyclorama spaces, ensures optimal luminance and chroma for all your green chroma, green screen, and chroma background needs. ChromaLight’s excellence is proven and battle tested with a variety of clients. It is designed to produce superior final images in every type of cyclorama production every time without the need of repaint.

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